A complete map of the software stack used by publicly listed companies, IR firms, and independent capital markets firms — and where PureBrain fits.
| Software | Annual Cost / Seat | What They Do | PB Status |
|---|---|---|---|
| Bloomberg Terminal | $32K/yr | Real-time data, news, analytics, fixed income, B-PIPE data feed | AETHER CAN BUILD |
| Refinitiv / LSEG Workspace | $22K–$25K/yr | Real-time data, tick history, algo trading feeds | Yes |
| FactSet | $12K–$25K/yr | Fundamentals, screening, Excel integration | Yes |
| S&P Capital IQ | $22K–$32K/yr | Company data, M&A transactions, deep screening | Yes |
| Software | Annual Cost | What They Do | PB Status |
|---|---|---|---|
| Irwin (FactSet) | $15K–$50K/yr | Investor targeting, CRM, peer analytics, engagement tracking | IN DEVELOPMENT (Parallax/Keel) |
| Q4 Inc (TSX: QFOR) | Custom SaaS | IR websites, virtual events, CRM, surveillance, ESG tools | Yes |
| Nasdaq IR Insight | Custom | Shareholder analytics, surveillance, market monitoring | Yes |
| InvestorHub | Custom | Direct-to-investor marketing, IR websites | Yes |
| Cision | $5K–$20K/yr | Press release distribution, IR communications | Yes |
| Software | Annual Cost | What They Do | PB Status |
|---|---|---|---|
| AlphaSense | $10K–$100K+/yr | AI search, transcripts, filings, expert calls | BUILT FOR MAKR (7 skills) |
| Sentieo (now AlphaSense) | Bundled | Financial doc search, Excel plugin, screening | Yes |
| Factiva (Dow Jones) | ~$5K/yr | News and publication aggregation | Yes |
| Third Bridge | Custom | Expert network, interview transcripts | Partial |
| Software | Annual Cost | What They Do | PB Status |
|---|---|---|---|
| Workiva | $15K–$50K+/yr | SEDAR+, SEC filing, XBRL, disclosure management | Yes |
| DFIN ActiveDisclosure | $10K–$40K/yr | Filing, XBRL tagging, compliance workflows | Yes |
| Toppan Merrill | Custom | SEDAR+ filing services, regulatory compliance | Yes |
| Software | Annual Cost | What They Do | PB Status |
|---|---|---|---|
| Diligent Boards | $15K–$70K+/yr | Board portal, meeting management, document sharing, voting, entity management, ESG | Yes |
| Nasdaq Boardvantage | Custom | Board communication, governance workflows, document handling | Yes |
| OnBoard | $8K–$20K/yr | Board portal, meeting builder, analytics, D&O questionnaires | Yes |
| BoardEffect (Diligent) | $5K–$15K/yr | Board portal for mid-market, nonprofits, healthcare | Yes |
| Capability | Status | Built By |
|---|---|---|
| Bloomberg B-Pipe (custom market data pipeline) | Ready to build | Aether |
| PureBrain IR — IR Suite (investor targeting, CRM) | In Development | Parallax / Keel |
| AlphaSense-equivalent research (7 skills) | BUILT | Tether |
| Company deep dive | BUILT | Tether |
| Due diligence engine | BUILT | Tether |
| SWOT analysis | BUILT | Tether |
| Comparison grids | BUILT | Tether |
| Earnings summaries | BUILT | Tether |
| Market landscape mapping | BUILT | Tether |
| Company monitoring | BUILT | Tether |
| AI Company Scorer (live demo) | BUILT | Tether |
| MAKR Deal Flow Scorer | BUILT | Tether |
| Tier | Market Cap | Est. Count | PB Fit |
|---|---|---|---|
| Shells & Dormant | <$10M | 800–900 | No — can't afford any software |
| Junior Explorers | $10M–$50M | 500–600 | Maybe — basic compliance/filing |
| Sweet Spot | $50M–$500M | 600–800 | YES — need tools, can't afford Bloomberg |
| Core Target | $500M–$5B | 400–500 | YES — have budget, replacing incumbents |
| Enterprise | $5B+ | 150–200 | Possible — likely have Bloomberg already |
| Tier | Market Cap | Est. Count | PB Fit |
|---|---|---|---|
| Micro-Cap | $50M–$300M | 1,500+ | YES — underserved, can't afford enterprise tools |
| Small-Cap | $300M–$2B | ~1,500 | YES — prime target, growing compliance needs |
| Mid-Cap | $2B–$10B | ~1,080 | YES — have budget, seeking efficiency |
| Large-Cap | $10B+ | ~891 | Harder — established vendor relationships |
Who's buying/selling, activist detection, ownership change alerts. Currently dominated by Q4 and Nasdaq IR Insight.
Earnings calls, investor days, AGMs. Q4 powers 4,400+ events/year for half the S&P 500.
Direct integration with Canada's electronic filing system. Currently Workiva and Toppan Merrill dominate.
Increasingly mandatory for TSX issuers. ESG disclosure, scoring, and compliance reporting.
Shareholder meeting infrastructure, proxy solicitation, vote tabulation.
Analyst report publishing, tracking readership, compliance review workflows.
Everything the sales team needs to sell PureBrain to publicly listed companies, IR firms, and capital markets advisory firms.
Sweet spot: $50M–$5B market cap (micro to mid-cap)
Buyer: CFO, VP IR, Corporate Secretary, CEO (small-cap)
Pain: Paying $95K–$300K+/yr for 5–6 tools that don’t talk to each other. IR team of 1–3 people drowning in manual work.
Why PureBrain: One platform replaces Bloomberg + Irwin + AlphaSense + filing tools + board portal. Every AI shares context. $39K Year 1 vs $200K+ incumbent stack.
Targets: TMX Group/TSX Trust, Laurel Hill, Kingsdale, Morrow Sodali, Computershare
Buyer: Managing Director, Head of IR Services, CTO
Pain: Managing 50–200+ issuer clients with expensive per-seat tools. Margins squeezed by Bloomberg/Refinitiv costs.
Why PureBrain: White-label the platform for their clients. Unlimited seats per module. They become the “AI-powered IR firm” overnight.
Targets: Independent dealers, boutique investment banks, research shops
Buyer: COO, Head of Research, Managing Partner
Pain: Bloomberg terminals at $32K/seat eating margins. Junior analysts doing manual research that AI could handle.
Why PureBrain: Bloomberg-grade data pipeline at a fraction of the cost. Research Engine does in minutes what analysts take days to compile.
“I noticed [Company] is listed on the [TSX/NYSE]. Quick question — how many separate tools does your IR team use for market data, investor CRM, compliance, and board management? Most companies we talk to are paying $150K–$300K/yr across 5–6 platforms that can’t share data with each other. We built something that replaces the entire stack with one AI-powered platform — and the AI across every module shares context. Would 15 minutes make sense to show you what I mean?”
“Thanks for taking the time. Before I show you anything, I’d love to understand your current setup. What tools are you using today for market data, investor relations, and compliance? And if you don’t mind — roughly what’s the combined annual spend on those? The reason I ask is that most issuers in the [$X market cap] range are spending $150K+ on tools that were designed in silos. The IR platform doesn’t know what the compliance tool is filing. The board portal doesn’t see what the research engine found. PureBrain is one platform where everything shares intelligence.”
“Let me show you the thing that makes this different. Watch what happens when I ask PureBrain to prepare for our earnings call. It pulls market data from the Bloomberg module, checks the latest filing from compliance, pulls the shareholder register from IR, and drafts talking points — all in one query. With your current stack, that’s 4 logins, 3 exports, and an hour of manual work. With PureBrain, it’s one prompt.”
“Let me walk you through how this works commercially. Platform is $1,097/month — that includes 3 PureBrain AIs. All software modules are a one-time $19,997 launch bundle — Bloomberg in a Box, IR, Research, Compliance, Board Portal, plus customization and hands-on onboarding. Unlimited seats on every module. Then you pick your support tier — Navigate at $297/month, Elevate at $497, or Accelerate at $997 for white-glove. Year 1 all-in: about $39K. You’re currently spending $150K–$300K for tools that can’t even talk to each other.”
“We already use Bloomberg / Irwin / Diligent and they work fine.”
“They work — independently. But can your IR platform see what your compliance team just filed? Can your board portal pull live market data? PureBrain isn’t just cheaper — it’s one brain where every module shares context. That’s something no combination of standalone tools can do.”
“$20K upfront is a big ask. Can we start smaller?”
“Absolutely. The platform at $1,097/mo requires zero upfront. Start there, see the value, and add the module bundle when you’re ready. But think about it this way — $20K one-time replaces $95K–$300K per year in tool costs. Most companies pay that back in the first quarter.”
“We’re locked into annual contracts with our current vendors.”
“Perfect timing to evaluate, then. Start PureBrain alongside your current tools — at $1,097/mo that’s nothing compared to your renewal costs. When those contracts come up, you’ll already know PureBrain can replace them. We see companies save 60–80% at renewal time.”
“AI for compliance and IR sounds risky. What about accuracy?”
“The AI assists — humans approve. Every filing, every disclosure, every shareholder communication goes through your team before it goes out. PureBrain drafts, organizes, and flags — your team decides. It’s like having 3 extra analysts who work 24/7 and never miss a deadline.”
“We’re a small team. We don’t have time to implement a new platform.”
“That’s exactly who this is built for. The launch bundle includes hands-on onboarding — we set it up with you. And because it’s one platform instead of six, your team spends less time switching between tools, not more. Most clients are live within 2 weeks.”
“I’ve never heard of PureBrain. Why should I trust a new vendor?”
“Fair question. PureBrain is backed by Pure Technology — we’re not a startup in a garage. We’re already running AI operations for enterprise clients. And here’s the thing — your current vendors started somewhere too. Bloomberg was once new. Irwin was once new. The difference is we’re building in the AI era, not bolting AI onto legacy software.”
| Incumbent | Their Weakness | Our Angle | Key Line |
|---|---|---|---|
| Bloomberg Terminal | $32K–$64K/seat, locked to physical terminal | Bloomberg-grade data, cloud-native, unlimited seats | “Bloomberg data without the Bloomberg bill” |
| Irwin (FactSet) | $15K–$50K/yr, per-user pricing, no AI | IR + CRM + analytics unified with market data | “Irwin shows you who your shareholders are. PureBrain tells you what they’ll do next.” |
| AlphaSense | $10K–$100K/yr, search-only, no workflow | Research + DD + monitoring + action in one platform | “AlphaSense finds the insight. PureBrain finds it AND acts on it.” |
| Diligent | $15K–$70K/yr, 20%+ annual price hikes, board-only | Board portal as one module of many, no per-seat gouging | “Diligent charges $70K for board meetings. We include it in the bundle.” |
| Donnelley / DFIN | $15K–$50K/yr, filing-only, clunky UX | Filing + XBRL + disclosure as part of unified compliance | “Filing shouldn’t be a separate product. It’s just another module.” |
| Item | Price | Notes |
|---|---|---|
| PureBrain Platform | $1,097/mo | 3 AIs included, unlimited module seats |
| Additional PureBrain AIs | $297/mo ea | No limit — clients can add as many as needed |
| Support Tiers | ||
| Navigate | $297/mo | Knowledge base, email support, community |
| Elevate | $497/mo | Dedicated CSM, monthly strategy calls, priority |
| Accelerate | $997/mo | VIP white-glove, weekly calls, custom workflows |
| One-Time | ||
| Complete Launch Bundle | $19,997 | All 5 modules + skinning + onboarding (one-time) |